Survey says...

I never knew this organization existed -- The National Council on Public Polls -- but their Web site says they were established in 1969. I'm massively down with their purpose, which is "to set the highest professional standards for public opinion pollsters, and to advance the understanding, among politicians, the media and general public, of how polls are conducted and how to interpret poll results."

It's a mission that works hand-and-glove with journalism, and here they address journalists directly.